We’re
looking fordifference
makers
Build what matters. Solve real problems. Leave a legacy.
Amazing People.
Bold Mission.
Lasting Impact.
Leadership Team
CA Jayakumar M.
Co-Founder and CEO
Jayakumar (JK) is an Associate Chartered Accountant, Company Secretary, and holds an MBA from Symbiosis International University. While at Deloitte, JK worked with large Indian corporates and MNCs across industries such as manufacturing, finance, retail, and IT. He co-founded Agrya in 2010, after 5 years with Deloitte.
CA Priya Raghavan
Co-Founder and COO
Priya is a Fellow Chartered Accountant and holds a Diploma in IFRS from ACCA, London. She co-founded Agrya in 2010, after a 15-year stint with Deloitte. She has worked with start-ups and multiple SMBs as a strategic advisor. She is also a Seed Committee member of RTBI since 2014.
Anshul Gupta
Chief Business Officer
Anshul is an MDI Gurgaon alumnus who has built and scaled fintech and revenue-led software businesses across Tally, Innoviti, and Khatabook. He brings over a decade of experience working with Indian SMBs and startups.He helped build businesses from scratch in 15+ countries. He has held key leadership roles driving product, growth, and go-to-market strategy.
Execution Team
Madhur M. Maheshwari
Madhur is the National Sales Manager at Effortless, with over a decade of experience in IT and retail sales. He has held key sales roles at Tally Solutions, iBall India, and CPM, bringing strong expertise in channel sales and business development.
Jayprakash Kahar
Jayprakash is a Zonal Strategic Accounts Manager at Effortless, with 25+ years of experience in sales and business development. He brings strong expertise in ERP, channel sales, enterprise engagement, and GTM strategy, including 10+ years at Tally Solutions.
CA Manoj S.
Manoj is a Senior Product Manager at Effortless, leading product strategy and management. A Chartered Accountant by profession, he works closely with customers, partners, and key stakeholders to build impactful products.
Somasundaram P.
Somasundaram is a Technical Lead at Effortless, overseeing product development and engineering. As a Full-Stack Developer, he focuses on turning complex challenges into simple, scalable solutions that drive customer growth.
CA Mrudula Srinivas
Mrudula is an Onboarding Lead Consultant at Effortless, with experience in CFO services, client delivery, finance, and audits. A Chartered Accountant, she brings strong expertise in helping clients onboard seamlessly and manage their financial operations effectively.
Mohit Sharma
Mohit is a Senior Strategic Account Manager at Effortless, with experience across enterprise sales, business development, and channel partnerships. He brings strong expertise in SaaS, ERP, fintech, and strategic account management, with 5+ years at Tally Solutions.
Aravind Muthu Kumar
Aravind is a Regional Strategic Account Manager at Effortless, with 13+ years of experience across strategic accounts, sales, and channel management. He brings strong expertise in SME and enterprise solutions, partner relationships, and business growth.
Sateeshwaran
Sateeshwaran is a Technical Lead at Effortless, with 10+ years of experience in software development. He brings strong expertise in ReactJS, React Native, responsive web applications, and frontend engineering.
Kirthi Vaasan
Kirthi Vasan is a Senior Backend Developer at Effortless, with 5+ years of experience in software development. He brings strong expertise in Ruby on Rails, C, Elasticsearch, and full-stack development, building scalable and reliable solutions.
Logesh
Lokesh is a Senior Product Designer at Effortless, with 6+ years of experience in UX and UI design. He brings strong expertise in usability, web application design, prototyping, and creating engaging user experiences.
Sivabalan
Siva is a Senior Quality Analyst Engineer at Effortless, with nearly 5 years of experience in software testing. He brings strong expertise in system testing, Selenium, and GUI test automation, ensuring product quality and reliability.
Neeraj Kumar
Neeraj is a Senior Customer Success professional at Effortless, focused on building strong customer relationships and delivering a seamless customer experience. He brings expertise in customer engagement, account management.
Sandhiya
Sandhiya is a Senior Customer Success Associate at Effortless, focused on building strong client relationships and delivering a seamless customer experience. She brings expertise in customer engagement and relationship management.
Yathin Kumar
Yathin is a Senior Customer Success Associate at Effortless, with 4+ years of experience in customer support and functional consulting. He brings strong expertise in client services, post-sales support, implementation, and user training.
Rakhi Saklani
Rakhi is a SaaS Implementation Specialist at Effortless, with experience in ERP consulting, customer support, and client onboarding. She brings expertise in Tally solutions, software migration, issue resolution, and customer support.
Vignesh
Vignesh is a Marketing Designer at Effortless, specializing in visual design, branding, website design, marketing assets, and video editing. He creates impactful visuals that strengthen the brand and deliver engaging experiences.
Subin
Subin is a Manager – Human Resources at Effortless, with 10+ years of experience across HR, Talent Acquisition, and HR Business Partnering. He brings expertise in strategic HR planning, People Management, and driving workforce transformation.
Well-Wishers & Advisors
Tally’s leadership and ex-SAP APAC leaders are our well-wishers on our journey to build practical products that solve real problems. Effortless helps ambitious SMBs grow with control, not confusion.
Jayaram R.
Senior Technical Advisor
Jayaram has over 12 years of rich experience in Software Development, Architecture, and Team Management. He is also a FinTech and Startup Enthusiast. He has worked with two successful unicorn startups and was the founding engineer in one of them.
Angel Investors
G.S. Raghavan
Global President & CEO, TVS Mobility, Ki Mobility
G Srinivasa Raghavan is the Global President & CEO of TVS Mobility and MD of TVS Automobile Solutions, with over 20 years of global leadership experience across BFSI, Retail, and Transportation, and previously led India Operations at TCS.
S. Swaminathan
Founder & Managing Partner, ContraMinds Ventures
Swami is the Founder of ContraMinds Labs and a seasoned marketing leader, having co-founded and led Hansa Cequity as CEO, with prior leadership roles at R K Swamy-Hansa and WPP’s iContract. He is also a member of the Chennai Angels.
M.S. Bharath
Founder & Managing Partner, KRIA Law
Bharath, Founder of KRIA Law, is a leading IP litigator and strategist with over 25 years of experience, serving on the Board of INTA and recognized among India’s top lawyers by India Business Law Journal and Asia IP. He was previously a Partner at Anand & Anand.
Vikram Chandra Mohan
CEO & Managing Director, Spalon India
Vikram is the CEO of Spalon India, driving the growth of brands like Bounce and Oryza into a leading salon chain across India’s top cities, continuing a legacy that began in 1982. He is an active Angel Investor.
Sandeep Kumar Singh
CEO, JCB Salons & Bounce Salons
Sandeep Singh is a growth-focused retail leader in the wellness industry, known for 4x revenue growth, 2x EBITDA expansion, and closing the sector’s largest private equity deal. He is an active Angel Investor.
At Effortless, We Follow 7 Core Values
Honesty
We speak the truth—even when it’s hard. Clear, candid communication builds trust.
Integrity
We follow through. Our actions match our words, every time.
Think Big & Act Small
We dream big, but execute with focus. Progress comes from daily, disciplined moves.
Speed Matters
Momentum is everything. We move with urgency and bias for action.
Be an Entrepreneur
We act like founders. We own the outcome—not just the task.
Customer & Partner First
We win when they win. Every decision starts with what’s best for our users and partners.
Respect for Each Other
We value people. We listen, disagree with care, and build with empathy.