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About Us

We’re searchlooking fordifferencearrowmakers

Build what matters. Solve real problems. Leave a legacy.

Team Group Photo

Amazing People.

Bold Mission.

Lasting Impact.

We are a team of builders, problem-solvers, and change-makers who believe finance should be effortless, not exhausting. What brings us together is a shared obsession with simplifying business operations through innovation, automation, and design that just works. If you want to tackle real-world challenges, work with brilliant minds, and create lasting impact, this is where you belong.

Our Founding Team

Team Member

Jayakumar (JK) is an Associate Chartered Accountant, Company Secretary, and holds an MBA from Symbiosis International University. While at Deloitte, JK worked with large Indian corporates and MNCs across industries such as manufacturing, finance, retail, and IT. He co-founded Agrya in 2010, after 5 years with Deloitte.

Team Member

Priya is a Fellow Chartered Accountant and holds a Diploma in IFRS from ACCA, London. She co-founded Agrya in 2010, after a 15-year stint with Deloitte. She has worked with start-ups and multiple SMBs as a strategic advisor. She is also a Seed Committee member of RTBI since 2014.

Team Member

Jayaram has over 12 years of rich experience in Software Development, Architecture, and Team Management. He is also a FinTech and Startup Enthusiast. He has worked with two successful unicorn startups and was the founding engineer in one of them.

Values

At Effortless, We Follow 7 Core Values

Honesty

Honesty

We speak the truth—even when it’s hard. Clear, candid communication builds trust.

Integrity

Integrity

We follow through. Our actions match our words, every time.

Think Big & Act Small

Think Big & Act Small

We dream big, but execute with focus. Progress comes from daily, disciplined moves.

Speed Matters

Speed Matters

Momentum is everything. We move with urgency and bias for action.

Be an Entrepreneur

Be an Entrepreneur

We act like founders. We own the outcome—not just the task.

Customer & Partner First

Customer & Partner First

We win when they win. Every decision starts with what’s best for our users and partners.

Respect for Each Other

Respect for Each Other

We value people. We listen, disagree with care, and build with empathy.